WORKSHOP: Advertising Through Social Media

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WORKSHOP: Advertising Through Social Media

Monday, April 10

at WNY Library Resources Council (4950 Genesee Street, Buffalo)

Materials:

SOCIAL MEDIA BOOTCAMP: NOVICE TO NINJA

As a marketer of arts and culture, you have to know how to learn, adapt, and tackle this thing called Social Media. It has affected how we live and work, expanded our possibilities, and made our jobs more exciting than ever before. But with that excitement comes challenges, and questions; from “What’s a “hashtag” and when do I use it?” to “How do I leverage social media analytics to inform decisions about how we price and deliver tickets?”. But don’t worry because we’ve got you covered. This social media bootcamp is guaranteed to set you on the path to getting your social media chops up to snuff and enhance what you already know. Through discussion, interactive and practical exercises, and case studies, this one day training program promises to take all the intimidation out of the world of social media and show you that no matter if you are a novice or a ninja, social media can be one of the most effective ways to connect with your audiences, build your brand, and grow your revenues. It will feature:

Three Levels: Offering Novice, Intermediate, and Advanced classes, the Social Media Bootcamp is designed to meet you where you are in your career. The content offered in each level will build upon the concepts and augment the skills learned from the previous level.
The necessary skills for enhancing your social media efforts with limited resources.
The opportunity to build a new media strategy specific to your organization.

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Novice Social Media Boot Camp, 9:00am-10:30am
ABOUT THIS CLASS
Attendees are introduced to the current social media landscape and explores how it can be used for maximum results (in arts and cultural organizations of any budget sizes and discipline). Topics to be covered will include current social media terms, major platforms, advertising models, tools, and understanding the importance of a strategy.

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Intermediate Social Media Boot Camp, 12:30pm-2:00pm

ABOUT THIS CLASS
This class builds on the novice level session and takes a more focused look at how to use social media for deeper engagement and measurement of marketing performance. Topics to be covered will include choosing the right social media platform, engaging influencers, and elements of a social media strategy.

 

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ADVANCED SOCIAL MEDIA BOOTCAMP, 3:00pm-4:30pm

ABOUT THIS CLASS
We’ll take an in-depth look at social media monitoring, engagement and analytics tools, and show you how to gather valuable insight to feed back into your strategy and campaigns. Topics that will be covered include Social Media Analytics, The Language of Social Media (Message Development and Message Testing), and Advanced Social Media Strategy through identifying motivations and barriers as part of a customer purchase journey. All attendees will craft a marketing strategy through practical work.

 

Part of the ASI professional development series are made possible by Fund for the Arts, Erie County, and the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature.
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