Our friends Lynette Shy and Megan Wurtz of Confluence Arts Solutions (CAS) joined ASI in presenting a hands-on marketing workshop designed to support small, under-resourced, or over-burdened arts and culture marketers with a navigable plan for developing efficient systems for effective marketing.

Throughout their presentation, the CAS team shared valuable insights on the following high-level concepts that were thoroughly explored in the dynamic and practical workshop session;

  • The secret is out – marketing involves everything within your organization! As marketing professionals, we need to analyze our marketing to-do list and develop (for ourselves and for our leadership) a comprehensive assessment of which tasks are worth our resources and energy or what it’s time to cut out.

  • Organization and communication are the key to success. Keep yourself on track with the tasks that you have decided are worthy of your time through physical notes for ourselves (imagine a calendar covered in post-its) and a digital calendaring system (like Asana) to share with our team.

  • You will be more effective in sharing your mission and educating your audience, through a structured, proactive practice approach versus working in a reactive state. If you feel like you’re chasing your own tail, schedule time to find the best practices for you and your team.

  • Attending workshops exposes you to a community of people who have the same experiences and questions as you. We all have something to learn from each other and we don’t have to feel like we’re going at it alone!

  • And last, but not least, a special note from our presenter, Megan Wurtz; “If I could leave our participants with one thought, it would be to remember that your work in the Arts and Culture can change the world, and you provide so much for your communities! Your work is important, so treat your tasks as such and give them the time to be fully thought through and well executed. Future you will thank you for taking the time to set up your tasks!”

Meet the Presenter

Megan Wurtz stands at the unique intersection of arts and business, bringing a fervent passion to both fields. Graduating with a B.F.A. in Dance from The Ohio State University’s College of Arts & Sciences and a B.S.B.A. in Marketing from Max M. Fisher College of Business, Megan has worked in Columbus and Chicago both on and off stage before moving back home to WNY. Today, as a Consultant with Confluence Arts Solutions, she’s reshaping how artists and arts organizations are managing marketing campaigns and how strategies are visualized. While she once danced on the professional stage, Megan now channels her love for the art into teaching and mentoring the next generation of dancers right here in WNY.

Confluence Arts Solutions – We believe creative people need creative solutions! As an Arts Marketing Agency that’s designed specifically to support individual artists and small arts organizations, our focus is on enhancing organizational effectiveness and increasing revenue while reducing the burden on staff and leadership. Tailoring a range of services based on the unique needs of the arts industry, our goal is to be your go-to partner for all your marketing needs, helping you thrive and make a significant impact in your community.