In today’s world, having an online presence for your creative business is more important than ever. It can be difficult to juggle your website and ecommerce alongside any number of social media networks, so here are five tips that will help you create a sustainable social media marketing plan that will convert followers into loyal patrons.
- Find your cadence. How many times per week are you or your team able to post on social media without burning out? Research shows that consistency is key across all social media platforms so find a sustainable rhythm, even if it’s only posting once a week, and then…
- Batch your content. If you’re posting once a week, that means you’ll need four pieces of quality content per month. Pick one day and spend a few hours creating save-worthy graphics and copy and then save it to a folder or…
- Use a post scheduler. At ASI, we use Buffer to schedule our posts to go out on specific dates and times. It’s free for three social media platforms and up to four posts. Other schedulers include Hootsuite and Meet Edgar or, you can use the Creator Studio for Facebook and Instagram.
- Recycle, recycle, recycle. It’s okay to bring back posts or copy that have performed well in the past. You can update your graphics or you can call it a throwback. Which leads us to…
- Work smarter not harder, use your insights! You can look up old Facebook and Instagram posts on Creator Studio to see which kinds of posts have performed the best sorted by reach, impressions and engagement. If it’s clear that your audience enjoys your behind-the-scenes posts the best, do more of those for an instant boost.
We’ll continue to post tips and tricks like these to our social media so if you want more, you should subscribe to our channels. Reply to this email if you’re going to try to implement any of these strategies, we want to know how it works for you!
